Are You Celebrating Your Customers?

Ok, I admit it. The title seems a bit corny. Make that very corny. But the idea isn’t

Too often, in sales or marketing we take our customers for granted.

A nationwide franchise I do regional marketing gives new customers their biggest discounts. This sets the tone for customer value. Subconsciously, representatives treat old customers differently.

It’s not like old customers don’t know about it. In the standard marketing kit are mailers that go to everyone in the franchise zip code — including loyal, long-term customers. To game the system, many customers would jump back and forth between