Ok, I admit it. The title seems a bit corny. Make that very corny. But the idea isn’t Too often, in sales or marketing we take our customers for granted. A nationwide franchise I do regional marketing gives new customers their biggest discounts. This sets the tone for customer value. Subconsciously, representatives treat old customers differently.
Do you see every customer contact as a chance to pitch a sale? Take a minute to think about that. You know those “friends” who only call you when they need something? Is that how you want customers to perceive you or your brand? I was at the bank drive-up the other day while the teller held my receipt ransom
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